![]() ![]() ![]() Von Mandi is no stranger to the alcohol business he started in the 1970s as a wine seller in the Vancouver, BC region. White Claw was first introduced in 2016 by Anthony von Mandi, owner of Mark Anthony Group. The result: 250% increase in dollar sales in 2019 and the title of being the fourth largest beer company in the United States, a difficult feat for that industry. The read to drink alcoholic beverage owes its popularity to a comedian and social media memesters both took on the work of building a millennial and gen z friendly brand for the product. Those are the two words that best describe the wildly successful hard seltzer drink, White Claw. Unremarkable and, as a New York Times’ article art insinuates, basic.
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